Messages
7/24/2024
14 : 34
Shopify Dispatch Issue #461 - 1st to 2nd order, Prime Day 2024 results
Issue #461 - July 24th, 2024 First Three Months After A First Order Kevin Hillstrom writes about getting a new customer to buy a second time. There's so much experimentation that can be done in
7/17/2024
14 : 34
Shopify Dispatch Issue #460 - Giving up customers, Visual product filters
Issue #460 - July 17th, 2024 McDonalds Kevin Hillstrom writes about giving up on customers and marketing channels. Use "Visual" Filters for Visually Distinct Product Attributes Since
7/11/2024
6 : 23
Shopify Dispatch Issue #459 - Gross Merchandise Value, Shipping and returns in Google
Issue #459 - July 10th, 2024 Gross Merchandise Value: Calculation and Best Practices Michael Keenan writes about how to use Gross Merchandise Value to track your store performance. Add shipping and
7/3/2024
14 : 34
Shopify Dispatch Issue #458 - ProductGroup structured data, Market renames
Issue #458 - July 3rd, 2024 Optimize Shopify SEO & Ads with ProductGroup structured data Ilana Davis details the big structured data change from Google around listing variants. With how much
6/26/2024
14 : 34
Shopify Dispatch Issue #457 - Shopify Editions Summer 2024, Standard product taxonomy
Issue #457 - June 26th, 2024 Shopify Editions Summer 2024 While I didn't see a single article about their Summer 2024 editions, it seems Shopify's released the landing page for it. It's
6/19/2024
14 : 34
Shopify Dispatch Issue #456 - Consequences of deep discounting
Issue #456 - June 19th, 2024 An Industry That Is Lost Kevin Hillstrom shows how many ecommerce retailers are just racing to the bottom with their discounting. Which marketing strategies are producing
6/13/2024
7 : 59
Shopify Dispatch Issue #455 - Talking with your community
Issue #455 - June 12th, 2024 They're Lurking, And They're Fighting Back Kevin Hillstrom writes about how when you are building communities, you need to be present. It's usually better
6/5/2024
14 : 34
Shopify Dispatch Issue #454 - Clicks impact ranking, Capture payment at fulfillment
Issue #454 - June 5th, 2024 Yes, Clicks and Engagement Impact SEO Ann Smarty reviewed Google documents from court cases and internal leaks to find out that clicks and time-on-site actually does
6/3/2024
9 : 4
Shopify Dispatch Issue #453 - Mastering Structured Data
Issue #453 - May 29th, 2024 Mastering Structured Data ebook Ilana Davis writes about the Mastering Structured Data ebook, a collaboration of over a dozen SEO experts. Which marketing strategies are
5/22/2024
14 : 34
Shopify Dispatch Issue #452 - Develop your merchandise, New checkout editor
Issue #452 - May 22nd, 2024 The Art of Coaching Kevin Hillstrom writes about working to develop your merchandise and even doing a test of it during this summer. New checkout and accounts editor for
5/17/2024
13 : 4
Shopify Dispatch Issue #451 - Community building, Structured data checklist
Issue #451 - May 15th, 2024 Ryan Hall (y'all) Kevin Hillstrom writes about the importance of building a community instead of renting one from Google/Facebook/etc. Structured data checklist for
5/8/2024
14 : 34
Shopify Dispatch Issue #450 - WLS radio, Advertising cookies
Issue #450 - May 8th, 2024 WLS - Chicago Kevin Hillstrom writes about Sears, the WLS radio station, and how Sears was doing Amazon Prime-like tactics over a hundred years ago. Another everything old
5/1/2024
14 : 34
Shopify Dispatch Issue #449 - Avoid IP redirects, EU Accessibility Act
Issue #449 - May 1st, 2024 Avoid automatic redirection based on IP address Ilana Davis writes about how automatic IP redirection is bad for SEO. I wish Shopify would follow the rules about it instead
4/24/2024
14 : 34
Shopify Dispatch Issue #448 - Low-cost items, PCI DSS v4 in Shopify
Issue #448 - April 24th, 2024 Your Low-Cost Items Kevin Hillstrom writes about having a low-cost product that's loved by customers and keeping it low-cost. This is why Costco's $1.50 hot dog
4/17/2024
14 : 34
Shopify Dispatch Issue #447 - First-party data, AI in Google results
Issue #447 - April 17th, 2024 What is First-Party Data? A Complete Guide on Data Holly Stanley writes about first-party data and how to use it on Shopify's blog. Analyzing the first-party data
4/13/2024
8 : 25
Shopify Dispatch Issue #446 - Shopify SEO, Your own event
Issue #446 - April 10th, 2024 What's missing in Shopify SEO? Ilana Davis asks what's missing in Shopify SEO? From my experience, the gap is documentation. Shopify has a lot of SEO features
4/3/2024
14 : 34
Shopify Dispatch Issue #445 - Site speed scores
Issue #445 - April 3rd, 2024 The problem with fussing over site speed Ilana Davis writes about how site speed scores can lead you astray and are easily manipulated. Get a complete view of your
3/27/2024
14 : 34
Shopify Dispatch Issue #444 - Create a marketing strategy
Issue #444 - March 27th, 2024 How to Create a Marketing Strategy: 7 Steps Michael Keenan writes a guide for to getting started with a marketing strategy. Planning is great but more often than not,
3/20/2024
16 : 14
Shopify Dispatch Issue #443 - Content for people, The endless sale
Issue #443 - March 20th, 2024 Create content for people, optimize for bots Ilana Davis writes about Google's guideline to create content for people. For decades people have been trying to game
3/13/2024
14 : 34
Shopify Dispatch Issue #442 - Controlling an industry, Multi-channel selling
Issue #442 - March 13th, 2024 Headphones Kevin Hillstrom shares his story of buying different headphones and how he made buying decisions. An interesting part is at the end about how a small number