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10/25/2023
10 : 24
As agencies merge, agency brands may wane in importance
As holding companies combine agencies — a trend that's likely to continue given the ongoing squeeze of the current economy — the importance of the individual agency brand may be waning. October 25,
10/24/2023
10 : 14
How social media pros are rewriting brand playbooks for the wave of new social platforms
As the list of trending social media platforms grows, social pros navigate which ones are worth it. October 24, 2023 PRESENTED BY How social media professionals rewrite brand playbooks amid the
10/23/2023
10 : 24
Marketers sound off on year one of Netflix’s plan for ad dollars
Several ad execs who have recently talked to Netflix sales reps feel hopeful the streamer's upcoming plans to expand its ad-supported tier will eventually create a more attractive inventory to
10/20/2023
14 : 34
Deadlines and dates to know for the Digiday Media Buying and Planning Awards
Early Deadline | Next Friday, October 27
10/20/2023
10 : 24
'Brands are a really important audience': A pre-TwitchCon Q&A with Twitch CMO Rachel Delphin
The success of virtual events during the COVID-19 pandemic — many of which took place on Twitch — has sparked speculation about the value of large-scale in-person events, both for platforms like Twitch
10/19/2023
14 : 34
How marketers are using geo-contextual targeting in a new era of privacy
Guide: Measuring and optimizing geo-contextual ad campaigns
10/19/2023
10 : 14
Advertising Week Briefing: Publishers pitch their methods for growing and engaging audiences to marketers
Publishing execs from The Sun to Betches Media touted their ability to grow and engage audiences to marketers at Advertising Week, focusing on their strategies to tap into niche audiences. October 19,
10/19/2023
4 : 4
TikTok touts its curated audiences to advertisers to drive Black Friday, Cyber Monday sales
TikTok is capitalizing on its hashtag communities to win over more ad dollars as the holiday season kicks off. October 16, 2023 PRESENTED BY TikTok touts its curated audiences to advertisers to drive
10/19/2023
3 : 45
Advertising Week Briefing: How AI is expected to dominate this year's conference
Advertising Week Briefing Presented By This preview of the Advertising Week Briefing is being sent to you as a Digiday Daily Newsletter reader. If you'd like to continue receiving it, please sign
10/19/2023
3 : 35
Some Black-owned publications push back on MFA reform amid declining traffic
Some Black-owned publishers are finding themselves between a rock and a hard place when it comes down to buying traffic amidst the MFA crackdown. October 17, 2023 PRESENTED BY Some Black-owned
10/19/2023
3 : 25
Categories announced: See what's new with the Digiday Content Marketing Awards
Early deadline: Dec. 8
10/19/2023
3 : 14
Independent ad tech urges regulators not to stop at divestiture to rein in Google
Movement for the Open Web' post-divestiture remedies include: multinational government oversight of tech standards plus curbs on web browsers. October 18, 2023 PRESENTED BY Independent ad tech
10/19/2023
3 : 11
The marketer’s guide to planning for BFCM
How to strategically schedule BFCM campaigns in 2023
10/19/2023
3 : 10
Digiday Gaming Advertising Forum: Hear from top gaming execs
Gaming has come a long way since its early days of being dismissed as a niche hobby. Now, with countless eyeballs on a daily basis, platforms and publishers are challenged with finding ways to make
10/10/2023
10 : 14
‘Expectations have never been higher’: Advertisers and agencies are navigating closer ties amid tensions
What's raised the stakes is that advertisers are not merely talking about wanting change; they're demanding it. They're taking concrete steps toward shaping what they call the “agency of
10/9/2023
10 : 14
Ad tech’s cash crunch: Rising interest rates, late payments and financial uncertainty
While it's not unusual for companies to penny-pinch like this when cash is scarce, the current surge in extending payment terms and underpaying feels like a throwback to the early days of the
10/6/2023
10 : 14
Media experts argue social media is no search rival in the DoJ's antitrust tussle with Google
Rare adland voices heard in the internet's generational trial as Microsoft CEO and ex-Googler claim 'defaults are everything'. October 06, 2023 PRESENTED BY Media experts argue social media
9/29/2023
10 : 14
With Taylor Swift's Eras Tour movie, Cinema advertisers hope for a Q4 boost
The concert film will likely help build on cinema advertising's momentum after Barbenheimer. September 29, 2023 With Taylor Swift's Eras Tour movie, Cinema advertisers hope for a Q4 boost The
9/28/2023
17 : 34
Media Briefing: Key takeaways from the Digiday Publishing Summit and what CNN's new CEO is changing
In a recent Media Briefing: We recap of what went down behind closed door sessions last week at the Digiday Publishing Summit in Key Biscayne, Fla. CNN's new CEO is tasked with changing the tone,
9/28/2023
14 : 44
How media execution partners are helping teams optimize campaigns
Guide: As digital media execution evolves, agencies turn to MEPs