Messages
9/28/2023
10 : 14
The investment banker’s view of ad tech
Luma's Terry Kawaja's rundown on ad tech predictions, preoccupations and predicaments for an industry going through its awkward teenage years. September 28, 2023 The investment banker's
9/27/2023
10 : 14
What the FTC's antitrust lawsuit says about Amazon's advertising business
The agency accused the e-commerce giant of conducting a range of anticompetitive behaviors that hurt both shoppers and sellers. September 27, 2023 What the FTC's antitrust lawsuit says about
9/26/2023
14 : 34
How advertisers are tackling measurement in a fragmented RMN ecosystem
Unpacked guide: Measurement and attribution challenges in retail media networks
9/26/2023
10 : 14
How Formula One's 'huge surge' in the U.S. is capturing the attention of marketers and publishers
With three Grand Prix races in the US this year – Miami this past May, Austin in October and Las Vegas in November – the interest from US marketers in Formula One has increased this year, according to
9/25/2023
10 : 14
Key takeaways from the DoJ’s battle with Google that advertisers really should know
Early trial proceedings unearth intricate details over Google's ad sales process. September 25, 2023 Key takeaways from the DoJ's battle with Google that advertisers really should know Early
9/25/2023
10 : 4
The state of direct-to-consumer marketing
Framing the future of DTC marketing strategies and opportunities
9/22/2023
10 : 24
Microsoft heralds a new age of AI 'copilots' across hardware, software — and advertising
CEO Satya Nadella said AI assistants will be as ubiquitous as PCs and will help users navigate across apps, operating systems and devices. September 22, 2023 Microsoft heralds a new age of AI '
9/21/2023
10 : 14
Amazon reveals updated smart devices and software powered by Alexa LLM
Powering all of Amazon's hardware is an updated large language model, that could help connected devices actually be smarter. September 21, 2023 Amazon reveals updated smart devices and software
9/17/2023
13 : 14
The NFL gives creators access to its archives for content creation with pre-approved footage
In a first-of-its-kind move, the NFL is breaking new ground with its Access Pass Program: The league is opening its vault of game footage to a select group of content creators and influencers so that
9/17/2023
12 : 54
How media leaders are innovating with data and AI
Virtual event: Data strategies for making the most of AI and machine learning
9/17/2023
12 : 35
WTF is The Sherman Act?
The Justice Department's antitrust case against Google has observers hearing a lot about the landmark law from the Gilded Age. September 15, 2023 WTF is The Sherman Act? The Justice
9/8/2023
10 : 24
‘Nothing is ready for prime time’: Journalists push back against publications’ race to have newsrooms use generative AI tools
Journalists have a message for their employers: generative AI tools are not good enough yet for writing articles. September 08, 2023 PRESENTED BY 'Nothing is ready for prime time': Journalists
9/7/2023
14 : 34
Why agencies are seeking media execution partners
As digital media spend and brand expectations increase, agencies are paying fresh attention to how they use in-house teams and external vendors to execute their clients' advertising campaigns. To
9/7/2023
10 : 14
California State Senator Josh Becker on privacy, data brokers and why he's sponsoring the Delete Act
The Democrat representing Silicon Valley discussed Senate Bill 362 and why he's concerned with data privacy. September 07, 2023 PRESENTED BY California State Senator Josh Becker on privacy, data
9/6/2023
14 : 44
Survey: How third-party cookies are costing publishers and advertisers
For publishers and advertisers, the unauthorized disclosure of first-party data on third-party sites has been endemic for years, and it's costing stakeholders money. However, these costly scenarios
9/6/2023
10 : 14
With lingering YouTube issues, Google battles broader reputational challenges from agencies
Media agencies struggle with balancing Google's sprawling influence over their businesses on a number of fronts: 'If it was just YouTube, and they were just a video provider, it would be a very
9/5/2023
14 : 34
Guide: Why consumer insights are step one in BFCM planning
While Black Friday Cyber Monday is reliably a time of increased shopping, consumer behavior isn't as predictable. The more brands understand their current and potential customers, the better they
9/5/2023
10 : 24
Amidst social media fragmentation, marketers question Threads' value after initial surge
As Threads usage declines, marketers debate its value in fragmented social media landscape. September 05, 2023 X's brand safety efforts called into question (again) as MRC and TAG credentials hang
9/4/2023
10 : 14
X’s brand safety efforts called into question (again) as MRC and TAG credentials hang in the balance
The platform still struggles to convince advertisers that the app is taking brand safety seriously enough. September 04, 2023 X's brand safety efforts called into question (again) as MRC and TAG
9/1/2023
10 : 14
Anatomy of an ad tech outrage
Be it ad fraud, hidden ad tech fees, black box algorithms or data leakages, the industry's history demonstrates fleeting concern for such matters. Why should MFAs be treated any differently?